Since Microsoft started to incorporate OpenAI technology into Bing’s search engine, the year-over-year change in traffic to Bing has gone up significantly over Google’s year-over-year change. Google has taken notice and is aware of its implications. They’re already working hard to compete in the generative AI space. Sure, Google still holds 92% of the search engine market share, but considering that ChatGPT reached 100m consumers in a third of the time it took TikTok, and that it’s growing 10x faster than Instagram, the threat of Bing stealing that market share by using ChatGPT is real. Further evidence shows that people are excited by this emerging technology, with over 1 million on the waitlist for Microsoft’s AI-powered Bing search.

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